(BPT) – Today’s teens can easily connect with like-minded people by making videos and sharing them. For some 85 percent of U.S. teens, a smartphone is their tool of choice to watch, share and publish videos, according to Pew Research Center.
Video and social media platforms are great tools for teens to explore their interests, express themselves creatively and connect with communities around the world. Many creative teens have built personal brands and vibrant communities for people who like fashion, beauty products and video games.
Some teens even partner with companies like Star Stable – makers of the world’s most popular online, horse adventure game – to create video channels for a global audience. The company credits the popularity of their video channel, Star Stable News, to the energy and ideas of the young hosts and the vibrant community they have built around the world.
The Star Stable News hosts Ylva Potatoheart and Matilda Opalpie are happy to share tips to create your own video channel. If you’re not sure where to start, this guide can help you plan, film and promote your video content. But first, online safety is of utmost importance, so before filming and posting, make sure you talk to your parents about your plans and get their permission.
1. Determine the theme of your video channel.
Ask yourself what makes you happy. You may know immediately or it may take some soul searching. If you’re unsure, grab a notepad and keep a list of things that catch your interest throughout the day. Ask yourself what kind of videos you like to watch? What would you love to discuss for hours on end? Talk about what matters to you, and your passion will show.
2. Pick your channel name with care.
Your video channel will be your trademark, so select a name that reflects the content you want to create. Some influencers use a nickname, some use their real name, some just pick a word, and some simply make up a name they like! Just make sure your channel name is easy to recognize and relates to you and your content.
3. Determine what action you want people to take.
Ask yourself what you want your viewers to think, do or say after watching your videos. Can you help others? Or do you want to spark a discussion? Do you want to inspire them to make the world better? Do you want them to laugh and be happy?
4. Plan and record your topics and content.
Plan ahead and map out content for the first five or six videos. Create and follow a basic structure so your viewers can follow your story. Each video needs a welcome message, an overview of the video’s content, a deep-dive into the topic you’re discussing and a conclusion. If it’s easy for you to speak off the cuff with a simple list of subtopics, go for it! Otherwise, an organized outline can keep the video on track.
5. Publish and enjoy.
Once your video is complete and edited, it’s time to put it out into the world … and see how people respond! Share the video on your social channels, tag influencers and use hashtags to reach a wider audience. Don’t forget the importance of a well-written title. To help people find your video, take time to come up with the right key words and be sure they appear in the title.
6. Engage your community.
When people leave comments, respond as soon as you can – it’s a great way to build that community. Use your video and social channels to ask viewers for ideas for upcoming videos. Show your community that you care what they think and that you are listening to them.
It’s never too late to tackle a new adventure, especially if you are up for the creative and artistic challenge. If you have an idea of what you want to do, grab your equipment, go out and start creating!
(BPT) – Protection against cyber attacks is crucial for any small business. A surprising report says that the average small business website is attacked by bots 44 times a day; however, many small businesses can’t picture themselves as a target. It’s easy to think that only large companies are subject to cyber threats, and therefore, overlook developing cybersecurity systems and tools due to cost and lack of resources. Thus, this is the exact reason why hackers will target small businesses — they are expecting to find weaknesses. It is essential for small businesses to protect their data, develop backup measures, and build recovery plans to counteract cyber threats in order to reduce the risk of losing everything they’ve worked so hard to build.
As technology continues to advance, small businesses need to consider what new technologies are best to help them, and protect critical business and customer information. There are several key areas for small businesses to focus on.
Customer and business data needs to be protected at all times and everywhere it lives within the business. Cyber attackers use automated-malware to constantly search for weaknesses in data security and then employ ransomware to seize data and systems to extort billions of dollars a year from businesses around the world. According to the FBI, more than 4,000 attacks occur every day. Technology features such as strong passwords, multi-factor authentication and time locks can help secure points of access, and there is a wide variety of hardware and software available to help small businesses do so. Some examples include:
* Trusted Platform Module (TPM) 2.0 provides a hardware-based approach to automatically manage user authentication, network access and data protection and can provide a higher level of security than software-based security.
* Fingerprint readers or facial recognition software for fast identification and/or dual authentication.
* A server that defends IT networks with multi-layer protection to block unwanted content.
Without previous technology experience, it can be hard for a small business to know where to start when it comes to purchasing and implementing cybersecurity solutions. Working with an IT advisor can significantly help with these decisions.
Along with protecting access points, network data also needs to be protected at all times. Keeping a network secure protects valuable customer data.
Businesses can most effectively do so by leveraging encryption, which scrambles the data into unreadable code on your wireless network, making it more difficult for hackers to intrude on your information. Any kind of compromise to customer data can take down a small business; thus, taking strong precautions is crucial.
Data backup and recovery
Small businesses often do not back up their data. According to the FCC, nearly half of small businesses report that they never back up data. This puts small businesses at a major risk of losing key information if a data breach or disaster event ever occurs. Threats to data can come from cyber attacks, natural disasters or even user error. Making backup copies of data is like having an insurance policy to help ensure your business is able to continue operating under all types of circumstances.
Proactive data protection and backup can help small businesses reduce the risk of downtime, lost production and even loss of customers. Cloud backup services like MozyPro can automatically detect and back up new and changed files from laptops and servers even after the initial file is uploaded. This can provide a second line of defense against malware attacks. Management, compliance and other reporting requirements can be met, and the need for additional storage hardware can be reduced.
Keeping up with the fast pace of technological change can be difficult, but embracing and adapting new technologies can improve efficiency and provide a competitive advantage. Data backup and cybersecurity can protect business information from threats and keep systems running smoothly, something every small business needs.
For more on how you can improve cybersecurity where you work, contact Dell Small Business and find out how smart, secure tech can empower your company.